Why becoming sustainable
matters for your business?

Pressure from politics, customers, competitors or investors? Sustainability helps.

Serve customer needs

Customers from B2B or B2C are increasingly demanding sustainable options: from CO2 transparency over CO2 neutral products.

7/10 tourists demand sustainable travel options

Booking.com

1/3 customers stopped buying from unsustainable brands

Deloitte

81% of consumers belong to the value- or
purpose-driven segment

IBM

Increase loyalty

Customer loyalty is one of the most important revenue predictors: sustainability affects customer loyalty.

77% of companies report sustainability drives loyalty

Capgemini

68% of customers stay loyal to brands sharing the same values

CustomerThink

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