S4BT partners with SQUAKE to structure and deploy a global reporting and decarbonization strategy for business travel

S4BT and SQUAKE today announced a strategic partnership designed to support S4BT’s customers in measuring, reporting, and reducing CO₂ emissions across their entire business travel programs.

Through this collaboration, S4BT customers get access to an integrated emissions calculation and visualization solution covering key travel categories – hotel, air, rail, and ground transportation – delivering reliable, harmonized, and decision-ready data.

A structured approach to turning data into action

As regulatory requirements, ESG commitments and stakeholder expectations continue to increase, Procurement, Travel, and Sustainability leaders need a consolidated, clear, and actionable view of the carbon footprint generated by corporate travel.

By integrating SQUAKE’s services within S4BT’s customer environment, companies can:

• Automatically centralize data from their travel programs
• Access consolidated CO₂ dashboards tailored to different stakeholders
• Produce reliable internal and external reports
• Identify tangible levers to reduce both emissions and costs

This approach embeds sustainability directly into the tools and workflows customers already use, facilitating adoption and supporting progressive maturity.

A phased pathway toward decarbonization

The partnership is built on an evolutive model designed to support companies at every stage of their sustainability journey:

1. Measure: Implement consolidated reporting
2. Analyze: Identify major emission drivers and simulate corrective actions.
3. Act: Activate operational levers, including point-of-sale (POS) enablement to influence booking decisions at the moment they are made.
4. Contribute: Access structured climate contribution solutions through SQUAKE’s curated portfolio of certified climate projects, aligned with each company’s broader sustainability strategy.

A shared ambition: aligning economic, operational and environmental performance

Ziad Minkara, Group CEO, S4BT, stated:

“We are convinced that the performance of business travel can no longer be measured solely in economic terms: it must be comprehensive, responsible, and measurable. By establishing a strategic partnership with SQUAKE, we are taking a decisive step forward. We empower our clients to manage their travel programs with a complete vision, actionable data, and tangible impact—financially, operationally, and environmentally.”

Dan Kreibich, Co-Founder of SQUAKE, added:

“Companies need concrete and integrated solutions to turn sustainability commitments into measurable action. Together with S4BT, we enable decision-makers to manage their travel programs with transparency, consistency and real impact.”

Supporting enterprise decision-makers with scalable sustainability

This partnership reflects a shared conviction that sustainability must be:

• Value-driven: controlled investments delivering measurable performance
• Seamless and simple: fast implementation, low complexity, designed to support international growth
• Committed and credible: reliable data, recognized standards, and concrete solutions to accelerate the transition

By embedding carbon management at the core of business travel programs, S4BT and SQUAKE are laying the foundation for a new generation of travel management – more transparent, more responsible, and fully aligned with corporate strategic priorities.

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About SQUAKE

SQUAKE is an end-to-end solution enabling suppliers and corporates to integrate sustainability natively into their travel and mobility activities. SQUAKE helps companies build sustainable travel programs that balance economic viability, operational efficiency, and ecological impact.

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About S4BT – Solutions for Business Travel

S4BT is a global technology group dedicated to business travel, bringing together 8 leading specialist brands: CDS,  Goelett, Corporate Rates Club (CRC), TMS, SIAP,  Methodica, Trevium and most recently HotelHub. The Group employs more than 700 people worldwide and serves clients across international markets.

From hotel sourcing and online booking to payment, electronic invoicing, client support and ERP integration, S4BT designs and delivers integrated solutions that address the operational and financial complexity of corporate travel. Its mission is to enable smarter, more efficient and more responsible business travel through open, scalable technology.

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