SQUAKE partners with Hubli to bring carbon emission calculations into strategic meeting planning

SQUAKE, an end-to-end solution enabling financial, operational, and environmental sustainability across travel programs through certified emission calculations and climate contribution, today announces its partnership with Hubli, the strategic meetings management platform powering global meeting and group hotel sourcing for Fortune 500 enterprises and leading travel management companies.

Through this integration, SQUAKE's certified carbon emission calculations are now embedded directly into Hubli's AI-powered Where to Meet solution, giving travel managers, procurement teams, and sustainability leaders the ability to assess and compare travel-related emissions across meeting scenarios.

Where to Meet allows planners to easily compare the cost of hosting meetings in any city around the world, including flight pricing, hotel sleeping rooms, and related meeting room costs. With SQUAKE now integrated, carbon emissions become a core decision-making variable in the same workflow. Using AI, the platform can automatically surface lower-cost, lower-emission destination alternatives, apply corporate travel policy, and generate instant emissions impact data across multiple meeting scenarios, enabling organizations to balance business needs with measurable sustainability outcomes.

Hubli supports some of the world's most recognized enterprises, helping them optimize meeting locations based on cost, travel time, and attendee logistics. The SQUAKE integration adds a layer of environmental accountability to that process, with no change to existing workflows.

The integration allows users to:

• Calculate certified carbon emissions for different meeting scenarios based on attendee travel
• Compare locations by cost, convenience, and emissions impact while maintaining operational efficiency
• Access credible climate contribution options, including Sustainable Aviation Fuel (SAF) and a curated portfolio of high-quality climate projects

For travel management companies, the partnership introduces a tangible differentiator in client conversations, combining strategic meetings management with integrated sustainability capabilities that are measurable, transparent, and audit-ready.